Why We Started Distributing Craft Beer

Early on, we attracted fans who deemed themselves suitably worthy of consuming our bold brews, but as for enticing distributors? Eh, not them so much. They didn’t understand our beer or know how to sell it. Ah, but that prompted an outlandish thought: What if we not only started distributing our own beer, but beer made by a bunch of other “little guys” as well? Amassing an eclectic portfolio of amazing craft beer served as our means to scoring shelf space and keg placement. The lesson: It pays to work well with others. Really, it was just a natural way of tapping into the generous spirit that flows freely in the craft beer community.

“Our mission is to show people that there's a better way.”


Our distributorship has evolved from carting around kegs and cases of beer in a beloved Ford Aerostar minivan to a fleet of refrigerated Green Diesel trucks. We’re as passionate as ever about craft brands, from the first affiliate brand we brought on in 1999 to the dozens we partner with today. Stone Distributing is the largest distributor of independent craft beverages in the country.